Raul Rico, tech house DJ and producer from Cancun, Mexico
DJ & Producer
Videos
BioGraphy
Raul Rico, also known as Datoma, is a DJ and music producer from Cancún, Mexico, with over 13 years of experience in the underground electronic music scene. Influenced by the foundations of Chicago and Detroit house, his sound blends deep grooves, hypnotic rhythms, and progressive textures, shaped by the energy of the Mexican Caribbean.
Rooted in underground culture, Raul Rico has developed a refined and evolving musical identity that resonates across dance floors while maintaining artistic depth. His work reflects a balance between technical precision and emotional flow, positioning him as a versatile artist within the global electronic music landscape.
Throughout his career, he has performed at established venues and collaborated with respected artists and brands within the industry. His continuous artistic evolution and commitment to quality have earned him recognition beyond his local scene, reinforcing his presence as a forward-thinking artist with international reach.
Gigs &On-Stages
Residencies
02Techno Room — Cancún
2022–2025
Terraza del Mar — Cancún
2024–2025
Locations
Kiki Bar (Tulum) · Canival Royal (Playa del Carmen) · Azotea 20.12 (Mérida) · GOA Nightclub (Estado de México) · Dolores Yuca (Playa del Carmen) · Amarula (Cancún) · and more.
Collaborations & performances
Rafa Barrios · Louie Fresco · Max Müller · Seb Zito · Climbers · Siopis · Miguel Puente · Fhaken · Mosher · Rubén Zurita · Freyre Crisanto · Hector · among others.
Digital presence
03 / REACH
Follow
@raulricomusic
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MusicIndustry
ThatSound
01In 2018, Raul Rico co-founded ThatSound alongside MyKye, an event production and booking brand dedicated to underground electronic music. The project has hosted international artists such as Seb Zito, Hector, and Rafa Barrios in the Riviera Maya, contributing significantly to the development of the region’s electronic music scene.
With consistent weekly events in Cancún, ThatSound promotes diverse talent and authentic musical experiences. As Artist Relations Manager, Raul oversees bookings and programming, positioning the brand as a key reference within the local and regional electronic music industry.
DMSN Records
02Founded in 2024, DMSN Records is an independent electronic music label curated by Raul Rico, focused on minimal, deep tech, house, and techno. Conceived as a platform for artistic identity and long-term development, the label prioritizes quality, consistency, and underground values over trends.
With its first releases launched in October 2025, DMSN Records connects emerging and established artists from different scenes, building a carefully curated catalog with international projection. The label reinforces Raul Rico’s role as a curator and creative director within the global underground electronic movement.